The role of WWW sites in delivering brand's value : the user-based evaluation
Rainer Breite and Kaj U. Koskinen
| Year of publication: |
2008
|
|---|---|
| Authors: | Breite, Rainer ; Koskinen, Kaj U. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 1, p. 39-58
|
| Subject: | Kfz-Industrie | Automotive industry | Website | Klassifikation | Classification | Markenführung | Brand management | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003650993