The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty

Mazhar Ali, Huma Amir and Masood Ahmed

Year of publication:	2024
Authors:	Ali, Mazhar ; Amir, Huma ; Ahmed, Masood
Subject:	perceived academic quality \| perceived administrative quality \| service quality \| Student loyalty \| university switching costs \| Dienstleistungsqualität \| Service quality \| Hochschule \| Higher education institution \| Studierende \| Students \| Kundenzufriedenheit \| Customer satisfaction \| Wechselverhalten \| Switching behaviour \| Beziehungsmarketing \| Relationship marketing \| Produktqualität \| Product quality \| Konsumentenverhalten \| Consumer behaviour

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