The roles of culture in online user reviews : an empirical investigation

Poompak Kusawat and Surat Teerakapibal

Year of publication:	2021
Authors:	Kusawat, Poompak ; Surat Teerakapibal
Subject:	cultural distance \| eWOM \| expectation-disconfirmation theory \| online user ratings \| quality signaling \| user-generated content \| Social Web \| Social web \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Online-Marketing \| Internet marketing \| Produktqualität \| Product quality \| Kulturelle Identität \| Cultural identity \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce

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