The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Marcel Goić, Kinshuk Jerath, Kirthi Kalyanam
| Year of publication: |
2022
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|---|---|
| Authors: | Goić, Marcel ; Jerath, Kinshuk ; Kalyanam, Kirthi |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 656-677
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| Subject: | Customer journey | Path to purchase | Multichannel marketing | Probability models | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399585