The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test

Vithala Rajeswara Rao

Year of publication:	1970
Authors:	Rao, Vithala R.
Subject:	Preisgestaltung \| Qualität \| Vereinigte Staaten \| Modell \| Elektroindustrie Markt \| Produktqualität \| Product quality \| Experiment \| Messung \| Measurement \| Theorie \| Theory \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Bewertung \| Evaluation

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