The security of transactions as the element of building trust and loyalty in the e-commerce market
Anna Pyka
| Year of publication: |
2015
|
|---|---|
| Authors: | Pyka, Anna |
| Published in: |
Herausforderungen, Forschung und Perspektiven. - Berlin : Uni-edition, ZDB-ID 2787759-0. - 2015, p. 131-143
|
| Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919991