The self-concept life cycle and brand perceptions : an interdisciplinary perspective
Hector Gonzalez-Jimenez
| Year of publication: |
June 2017
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|---|---|
| Authors: | Gonzalez-Jimenez, Hector |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 7.2017, 1/2, p. 67-84
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| Subject: | Self-concept | Brand attitude | Age | Life cycle | Lebenszyklus | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktlebenszyklus | Product life cycle | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-017-0092-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741535