The sensory brand of the destination : case study Transylvania
Mihail-Cristian Diţoiu (Bucharest University of Economic Studies, Romania), Aurelia-Felicia Stăncioiu (Bucharest University of Economic Studies, Romania), Gabriel Brătucu ("Transilvania" University of Braşov), Lucian-Florin Onişor (Bucharest University of Economic Studies, Romania), Andreea Botoş (Bucharest University of Economic Studies, Romania)
| Year of publication: |
May 2014
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|---|---|
| Authors: | Diţoiu, Mihail-Cristian ; Stăncioiu, Aurelia-Felicia ; Brătucu, Gabriel ; Onişor, Lucian-Florin ; Botoş, Andreea |
| Published in: |
Theoretical and applied economics : GAER review. - Bucureşti : AGER, ISSN 1841-8678, ZDB-ID 2640970-7. - Vol. 21.2014, 5, p. 37-50
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| Subject: | identity | image | sensory brand of the destination | sensory marketing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Wahrnehmung | Perception | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557733