The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
| Year of publication: |
2006
|
|---|---|
| Authors: | Brodie, Roderick J. ; Glynn, Mark S. ; Little, Victoria |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 6.2006, 3, p. 363-379
|