The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Roderick J. Brodie, Mark S. Glynn and Victoria Little
| Year of publication: |
2009
|
|---|---|
| Authors: | Brodie, Roderick J. ; Glynn, Mark S. ; Little, Victoria |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 199-213
|
| Subject: | Dienstleistungssektor | Service industry | Markenführung | Brand management | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836347