The service-dominant logic of marketing : dialog, debate, and directions
ed. by Robert F. Lusch and Stephen L. Vargo
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Lusch, Robert F. (ed.) ; Vargo, Stephen L. (contributor) |
| Publisher: |
Armonk, N.Y. [u.a.] : Sharpe |
| Subject: | Marketing | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Dienstleistung | Philosophie | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 449 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth.32 Beitr. 0602 |
| ISBN: | 978-0-7656-1490-2 ; 0-7656-1490-1 ; 0-7656-1491-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003082068