The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
| Year of publication: |
2009
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|---|---|
| Authors: | Gao, Leilei ; Wheeler, S.Christian ; Shiv, Baba |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 1, p. 29-38
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