The shift : the transformation of today's marketers into tomorrow's growth drivers
Scott M. Davis
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Davis, Scott M. |
| Publisher: |
San Francisco, Calif. [u.a.] : Jossey-Bass |
| Subject: | Unternehmen | Marketing | Technische Innovation | Wertzuwachs | Unternehmenswachstum |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 236 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-38838-9 ; 0-470-38838-2 |
| Classification: | Investition, Finanzierung |
| Source: |
Persistent link: https://www.econbiz.de/10004939410