The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

Felix Septianto, Jake An, Tung Moi Chiew, Widya Paramita, Istiharini Tanudharma

Year of publication:	2019
Authors:	Septianto, Felix ; An, Jake ; Chiew, Tung Moi ; Paramita, Widya ; Tanudharma, Istiharini
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 12-22
Subject:	Pride \| Happiness \| Emotion \| Loyalty program \| Repurchase intentions \| Beziehungsmarketing \| Relationship marketing \| Kundenbindungsprogramm \| Zufriedenheit \| Satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Deutschland \| Germany

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