The spillover effects of prototype brand transgressions on country image and related brands
Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic
| Year of publication: |
2014
|
|---|---|
| Authors: | Magnusson, Peter ; Krishnan, Vijaykumar ; Westjohn, Stanford A. ; Zdravkovic, Srdan |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 1, p. 21-38
|
| Subject: | country of origin | prototype theory | brand transgression | international marketing | Internationales Marketing | International marketing | Herkunftsbezeichnung | Designation of origin | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348972