The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Ryan Langan, Scott Cowley, and Carlin Nguyen
| Year of publication: |
2019
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|---|---|
| Authors: | Langan, Ryan ; Cowley, Scott ; Nguyen, Carlin |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 41.2019, 1, p. 32-46
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| Subject: | digital marketing | social media marketing curriculum | digital marketing curriculum | digital marketing orientation | digital marketing review | digital marketing education | Online-Marketing | Internet marketing | Lehrplan | Curriculum | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475318823849 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012008108