The state of lead scoring models and their impact on sales performance
Migao Wu, Pavel Andreev, Morad Benyoucef
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Migao ; Andreev, Pavel ; Benyoucef, Morad |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 25.2024, 1, p. 69-98
|
| Subject: | Data mining model | Lead scoring model | Machine learning algorithm | Sales performance | Systematic literature review | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Verkaufspersonal | Salespeople | Bibliometrie | Bibliometrics |
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