The strategy and tactics of pricing : a guide to profitable decision making
Thomas T. Nagle; Reed K. Holden
| Year of publication: |
c2002 ; 3. ed
|
|---|---|
| Authors: | Nagle, Thomas T. ; Holden, Reed K. |
| Publisher: |
Upper Saddle River, N.J. : Prentice Hall |
| Subject: | Preismanagement | Pricing strategy | Entscheidung | Decision | USA | United States | Theorie | Theory | Preisbildung | Entscheidungsfindung | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 398 S graph. Darst 24 cm. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-026248-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001627957