The supply chain management of shopper marketing as viewed through a service ecosystem lens

Daniel John Flint; Robert F. Lusch and Stephen L. Vargo

Year of publication:	2014
Authors:	Flint, Daniel John ; Lusch, Robert F. ; Vargo, Stephen L.
Published in:	International journal of physical distribution & logistics management : IJPD & LM. - Bingley : Emerald Publishing Limited, ISSN 0960-0035, ZDB-ID 184279-1. - Vol. 44.2014, 1/2, p. 23-38
Subject:	Knowledge management \| Supply chain management \| Agility \| S-D logic \| Service ecosystems \| Shopper marketing \| Lieferkette \| Supply chain \| Wissensmanagement \| Beziehungsmarketing \| Relationship marketing

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