What is the right supply chain for your shopper? : exploring the shopper service ecosystem
Hannah J. Stolze, Diane A. Mollenkopf and, Daniel J. Flint
| Year of publication: |
2016
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|---|---|
| Authors: | Stolze, Hannah J. ; Mollenkopf, Diane A. ; Flint, Daniel J. |
| Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 37.2016, 2, p. 185-197
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| Subject: | shopper marketing | supply chain execution | service ecosystem | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jbl.12122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011561770