The surprising power of online experiments : getting the most out of A/B and other controlled tests
by Ron Kohavi and Stefan Thomke
| Year of publication: |
September-October 2017
|
|---|---|
| Authors: | Kohavi, Ron ; Thomke, Stefan H. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 5, p. 74-82
|
| Subject: | Controlled experiment | Website | Benutzerfreundlichkeit | Usability | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011730430