The temperature of newness : how vision-temperature correspondence in advertising influences newness perception and product evaluation

Taku Togawa, Hiroaki Ishii, Jaewoo Park, Rajat Roy

Year of publication:	2023
Authors:	Togawa, Taku ; Ishii, Hiroaki ; Park, Jaewoo ; Roy, Rajat
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-12
Subject:	Background ad imagery \| Perceived temperature \| Psychological distance \| Ambiguity \| Newness perception \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Werbewirkung \| Advertising effects \| Experiment \| Werbung \| Advertising \| Wetter \| Weather

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