The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Anushree Tandon, Vibhuti Tripathi and Ashish Gupta
| Year of publication: |
2014
|
|---|---|
| Authors: | Tandon, Anushree ; Tripathi, Vibhuti ; Gupta, Ashish |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 8.2014, 4, p. 425-441
|
| Subject: | customer experience management | experiental value | hedonic value | utilitarian value | value co-creation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Hedonischer Preisindex | Hedonic price index | Werttheorie | Theory of value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011282823