The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts
Jennifer C. Kuhnle; Barbara Caemmerer; Jay Mulki
| Year of publication: |
2012
|
|---|---|
| Authors: | Kuhnle, Jennifer C. ; Caemmerer, Barbara ; Mulki, Jay P. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 2, p. 167-179
|
| Subject: | Verkaufspersonal | Salespeople | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009664024