The two minds of the buyer: The difference in expectations and perceptions towards sales personnel in turbulent market contexts
| Year of publication: |
2012
|
|---|---|
| Authors: | Kuhnle, Jennifer C. ; Caemmerer, Barbara ; Mulki, Jay |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 11.2012, 2 (24.9.), p. 167-180
|