The two-step flow of communication : an up-to-date report of an hypothesis
Elihu Katz
| Year of publication: |
1964
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|---|---|
| Authors: | Katz, Elihu |
| Published in: |
Marketing models : quantitative and behavioral. - Scranton, Pa. : International Textbook Comp.. - 1964, p. 80-99
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Public Opinion Quarterly. Vol. 21.1957 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002192966