The Ultimate Question

Measuring NPS is relatively straight forward, but using it to drive economic value is not. NPS must lead to a "so what" for the organization. NPAs programs and inititatives must be cost-effective and profitable....

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Year of publication:	2009-11-01
Authors:	Palmer, Nick
Institutions:	International Association for the Study of Insurance Economics
Subject:	Kundenbindung \| Customer loyalty \| Verbraucherzufriedenheit \| customer satisfaction \| Marktsegmentierung \| Market Segmentation \| Verbraucherverhalten \| Versicherungswirtschaft

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Extent:	868352 bytes 17 p. application/pdf
Series:	Geneva Association - Working Papers Series Etudes et Dossiers, No. 355(2010)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Consumer behaviour ; Management of insurance ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

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