The unbearable lightness of buying

John Dawes, Charles Graham, Giang Trinh & Byron Sharp

Year of publication:	2022
Authors:	Dawes, John ; Graham, Charles ; Trinh, Giang ; Sharp, Byron
Subject:	brand loyalty \| Brand performance \| heavy buyers \| long-run marketing objectives \| NBD buying \| Pareto share \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Markenartikel \| Brand \| Markentreue \| Brand loyalty

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doi.org

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/0267257X.2021.1963308 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013206736