The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Eleni Kilipiri, Dimitrios Markomichelakis, Eugenia Papaioannou
| Year of publication: |
2022
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|---|---|
| Authors: | Kilipiri, Eleni ; Markomichelakis, Dimitrios ; Papaioannou, Eugenia |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 1/2, p. 111-130
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| Subject: | B2B | business-to-business | exporting firms | performance | social media marketing | value creation | Unternehmenserfolg | Firm performance | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | Exportwirtschaft | Export sector | Griechenland | Greece | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2022.122455 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013258248