The use of blockchain technology in digital marketing : exploring the transformative potential of Web3
Giovanni Aytan
| Year of publication: |
[2024]
|
|---|---|
| Authors: | Aytan, Giovanni |
| Institutions: | LIT Verlag (publisher) |
| Publisher: |
Berlin : LIT |
| Subject: | Online-Marketing | Internet marketing | Blockchain |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 91 Seiten Illustrationen 21 cm x 14 cm |
|---|---|
| Series: | Internet economics. - Berlin : LIT, ZDB-ID 2745599-3. - Vol. volume 14 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 81-91 |
| ISBN: | 978-3-643-91651-8 ; 3-643-91651-5 ; 978-3-643-96651-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501056