The Use of Comparative Advertising in Business-To-Business Direct Mail: How is comparative advertising being used in direct mail?
Year of publication: |
1995
|
---|---|
Authors: | Stevenson, Thomas H. ; Swayne, Linda E. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 24.1995, 1, p. 53-60
|
Saved in:
Saved in favorites
Similar items by person
-
Stevenson, Thomas H., (2011)
-
ARTICLES - The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study
Stevenson, Thomas H., (1999)
-
Contribution of southern authors in major marketing publications
Michael Fields, D., (1991)
- More ...