The use of digital channels to create customer relationships
Kristina Heinonen; Thomas Michelsson
| Year of publication: |
2010
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| Authors: | Heinonen, Kristina ; Michelsson, Thomas |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 6.2010, 1, p. 1-21
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009850618