The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Behcet Yalin Ozkara, Richard Bagozzi
| Year of publication: |
2021
|
|---|---|
| Authors: | Özkara, Behçet Yalin ; Bagozzi, Richard P. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-17
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| Subject: | Consumer purchase behavior | Event-related potentials | Electroencephalography | Conscious and unconscious | Mental processes | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430618