The use of portraits and performance statements of service providers in marketing communications
Beomjoon Choi; Dennis L. Rosen; Dennis L. Rosen
| Year of publication: |
2012
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|---|---|
| Authors: | Choi, Beom Joon ; Rosen, Dennis L. ; La, Suna |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 33.2012, 1, p. 1-15
|
| Subject: | Dienstleistungsmarketing | Services marketing | Vertrauensgüter | Credence goods | Dienstleistungsqualität | Service quality | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009508523