The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
| Year of publication: |
2012
|
|---|---|
| Authors: | Choi, Beomjoon ; Rosen, Dennis L. ; La, Suna |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 33.2012, 1 (1.1.), p. 1-16
|