The use of public relations in projecting an organization's positive image
Ioana Olariu
| Year of publication: |
2017
|
|---|---|
| Authors: | Olariu, Ioana |
| Published in: |
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : [Verlag nicht ermittelbar], ISSN 2344-1321, ZDB-ID 2733245-7. - Vol. 25.2017, p. 99-104
|
| Subject: | communication instrument | corporate identity | credibility | mass media | organization image | promotion | public relations | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Kommunikationsmedien | Communication media | Glaubwürdigkeit | Credibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.29358/sceco.v0i25.390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802391