The Use of Simulation Games in Marketing Classes: Is Simulation Performance Due to Luck or Skill?
| Year of publication: |
1996
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|---|---|
| Authors: | Wellington, William J. ; Faria, A.J. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1996, SUMME, p. 50-61
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