The use of social media for knowledge sharing in businesses : mediating effect of market orientation and user-generated content
Piyumi Seneviratne, Ravindra Hewa Kuruppuge, Hotniar Siringoringo
| Year of publication: |
2025
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|---|---|
| Authors: | Seneviratne, Piyumi ; Kuruppuge, Ravindra Hewa ; Siringoringo, Hotniar |
| Published in: |
International journal of knowledge management studies : IJKMS. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1743-8276, ZDB-ID 2232955-9. - Vol. 16.2025, 1, p. 61-76
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| Subject: | social media | knowledge sharing | user-generated content | market orientation | Social Web | Social web | Wissenstransfer | Knowledge transfer | Marketingmanagement | Marketing management | Web 2.0-Technologien | Web 2.0 technologies | Kundenintegration | Customer integration | Wissensmanagement | Knowledge management | Online-Marketing | Internet marketing | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJKMS.2025.146089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015467619