The utilization of websites for fundraising by NCI-designated cancer centers : examining the capacity for dialogic communication with prospective donors
Cathleen O. Erwin and Ashley M. Dias
| Year of publication: |
October-December 2016
|
|---|---|
| Authors: | Erwin, Cathleen O. ; Dias, Ashley M. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 33.2016, 4, p. 369-385
|
| Subject: | Cancer centers | fundraising | health care | Internet | public relations | websites | Website | Krebskrankheit | Cancer | Fundraising | Öffentlichkeitsarbeit | Public relations | Gesundheitsversorgung | Health care | Nonprofit-Organisation | Nonprofit organization | Gesundheitswesen | Health care system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2016.1238659 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628501