The value co-creation through joint failure recovery : B2B settings
N. Nik Bakhsh, I. Riivits-Arkonsuo
| Year of publication: |
2022
|
|---|---|
| Authors: | Bakhsh, N. Nik ; Riivits-Arkonsuo, I. |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 1, p. 45-57
|
| Subject: | Value co-creation | joint recovery | business-to-business | customer engagement | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Beschwerdemanagement | Complaint management |
freely available