The value co-destruction process : a customer resource perspective
Anne M. Smith
| Year of publication: |
2013
|
|---|---|
| Authors: | Smith, Anne |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 11/12, p. 1889-1909
|
| Subject: | Conservation of resources theory | Service-dominant logic | Value co-destruction | Well-being | Critical incidents | Resources | Logic | Service-Dominant Logic | Marketingtheorie | Marketing theory | Ressourcenorientierter Ansatz | Resource-based view | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205962