The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality
| Year of publication: |
2013
|
|---|---|
| Authors: | Puccinelli, Nancy M. ; Andrzejewski, Susan A. ; Markos, Ereni ; Noga, Tracy ; Motyka, Scott |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 3 (1.2.), p. 356-373
|