The value of analogical reasoning for the design of creative sales promotion campaigns : a case-based reasoning approach

Niek A. P. Althuizen and Berend Wierenga

Year of publication:	Jan. 2008
Other Persons:	Althuizen, Niek A. P. (contributor) ; Wierenga, Berend (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Marketingmanagement \| Marketing management \| Kreativität \| Creativity \| Verkaufsförderung \| Sales promotion \| Entscheidung unter Unsicherheit \| Decision under uncertainty \| Kognition \| Cognition \| Erkenntnistheorie \| Epistemology

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