The value of "bespoke" : demand learning, preference learning, and customer behavior
Tingliang Huang, Chao Liang, Jingqi Wang
| Year of publication: |
July 2018
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|---|---|
| Authors: | Huang, Tingliang ; Liang, Chao ; Wang, Jingqi |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 7, p. 3129-3145
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| Subject: | operations-marketing interface | customization | customer behavior | demand forecast | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Nachfrage | Demand | Prognoseverfahren | Forecasting model | Marktforschung | Market research | Theorie | Theory |