Type of publication: Article
Type of publication (narrower categories): Congress Report
Language: English
Puccinelli, Nancy, Grewal, Dhruv, Andrzejewski, Susan A., Markos, Ereni and Noga, Tracy (2012) The Value Of Knowing What Customers Really Want: Employee Ability To Read Affect As An Environmental Cue. In: American Marketing Association/ American Collegiate Retailing Association (AMA/ACRA) First Triennial Research Conference, April 2012, Seattle, Washington, USA.