The value of value : further excursions on the meaning and role of customer value
Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook
| Year of publication: |
2011
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|---|---|
| Authors: | Gallarza, Martina G. ; Gil Saura, Irene ; Holbrook, Morris B. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 4, p. 179-191
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| Subject: | Kundenwert | Customer value | Marktforschung | Market research | Kundenzufriedenheit | Customer satisfaction | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009296477