The vulnerability of defensiveness : the impact of persuasion attempts and processing motivations on trust
Wenxia Guo; Kelley J. Main
| Year of publication: |
2012
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|---|---|
| Authors: | Guo, Wenxia ; Main, Kelley J. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 4, p. 959-971
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| Subject: | Verkaufsverhalten | Sales behaviour | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684830