The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Morana Fuduric, Akos Varga, Sandra Horvat, Vatroslav Skare
| Year of publication: |
2022
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|---|---|
| Authors: | Fuduric, Morana ; Varga, Akos ; Horvat, Sandra ; Škare, Vatroslav |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 221-241
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| Subject: | Brand preference | Explicit measures | Implicit association test (IAT) | Manufacturers' brands | Private labels | Purchase intention | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand | Markenimage | Brand image | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168133