The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
| Year of publication: |
1996
|
|---|---|
| Authors: | Berthon, Pierre ; Pitt, Leyland ; Watson, Richard T. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 1, p. 43-54
|