Theoretical versus actuel product variety : how much customisation do customer really demand?
Thomas Stäblein; Matthias Holweg; Joe Miemczyk
| Year of publication: |
2011
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|---|---|
| Authors: | Stäblein, Thomas ; Holweg, Matthias ; Miemczyk, Joe |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 31.2011, 3, p. 350-370
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| Subject: | Produktdifferenzierung | Product differentiation | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009670